Money in Real Life · 45 sec
Impulse purchase
A practical idea for making clearer everyday money decisions.
The useful idea
- The useful idea
In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase.
- How it works
One who tends to make such purchases is referred to as an impulse purchaser or impulse buyer.
- Why it matters
Research findings suggest that emotions, feelings, and attitudes play a decisive role in purchasing, triggered by seeing the product or upon exposure to a well crafted promotional message.
Why this matters
Use Impulse purchase to compare the trade-offs before committing money.
Try this
Use Impulse purchase to compare the trade-offs before committing money.
Test your recall
Which idea belongs to the explanation of Impulse purchase?
- How it works
- The useful idea — correct
- Why it matters
In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase.
General education only — not personal financial advice.