The useful idea
- The useful idea
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.
- How it works
Analysis of a user's behaviour may be used to provide content that enables the operator to infer their preferences and may be of interest to various parties, such as advertisers.
- Why it matters
Web tracking can be part of visitor management.
Why this matters
Use Web tracking to recognize risk and choose the safer digital action.
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Use Web tracking to recognize risk and choose the safer digital action.
Test your recall
Which idea belongs to the explanation of Web tracking?
- Why it matters
- How it works
- The useful idea — correct
Web tracking is the practice by which operators of websites and third parties collect, store and share information about visitors' activities on the World Wide Web.