Career & Communication · 45 sec
Persuasion
A useful lens for working and communicating with other people.
The useful idea
- The useful idea
Persuasion is the act of influencing a person's beliefs, attitudes, intentions, motivations, or behavior.
- How it works
Research on persuasion and its affects is of interest to many fields, and is a frequent topic in the specialty of social psychology.
- Why it matters
Persuasion usually affects the decision making of an individual, and it is aimed at a variety of groups, including consumers, voters, and others.
Why this matters
Use Persuasion to make your next conversation or work decision more deliberate.
Try this
Use Persuasion to make your next conversation or work decision more deliberate.
Test your recall
Which idea belongs to the explanation of Persuasion?
- How it works
- The useful idea — correct
- Why it matters
Persuasion is the act of influencing a person's beliefs, attitudes, intentions, motivations, or behavior.