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Money in Real Life · 45 sec

Opportunity cost

A practical idea for making clearer everyday money decisions.

  1. The useful idea

    In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone where, given limited resources, a choice needs to be made between several mutually exclusive

  2. How it works

    Assuming the best choice is made, it is the "cost" incurred by not enjoying the benefit that would have been had if the second best available choice had been taken instead.

  3. Why it matters

    The New Oxford American Dictionary defines it as "the loss of potential gain from other alternatives when one alternative is chosen".

Use Opportunity cost to compare the trade-offs before committing money.

Use Opportunity cost to compare the trade-offs before committing money.

Test your recall

Which idea belongs to the explanation of Opportunity cost?

  • The useful idea — correct
  • How it works
  • Why it matters

In microeconomic theory, the opportunity cost of a choice is the value of the best alternative forgone where, given limited resources, a choice needs to be made between several mutually exclusive

EvergreenLast verified 2026-07-19

General education only — not personal financial advice.

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